Brief 3 -Clothing Reduction

 

YES, WE ALL NEED CLOTHES FOR WARMTH, BUT DO WE NEED THAT DARLING GUCCI MOHAIR PEA COAT? OR THOSE FIVE CHEAP T-SHIRTS FROM PRIMARK? OR A TENTH PAIR OF JEANS? OF COURSE WE FucKING DON’T.

Fashion is the second-most polluting industry in the world. And that’s especially ridiculous when you realize that we throw away nearly 65lbs of clothing per person per year.

BRIEF 3 - HOW DO WE GET people to consume much less clothing?

 

Resources Below:

 
 

It’s so much worse than you can imagine…

River Blue is an extraordinary documentary about fashion waste and the horrors perpetuated in the name of seriously ugly jeans. Feel the shame.

 
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Microfibres get everywhere

Washington Post article covering the devastating prevalence of microfibers in everything, and what we can do to minimize it.

10 minute read

 
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Fast fashion is out of control

Reuters article about how fast fashion production is one of the largest and fastest growing areas of climate pollution

5 minute read